Buy on Amazon: The Magic of Small Books by Mike Capuzzi
Mike Capuzzi has a brilliant idea for small business owners and people wanting to get the word out about an important topic: publish a short, helpful books (called a shook) that can be read in about an hour.
A shook is written for and aimed at your ideal customer or reader. It covers one main topic. It is designed to be read in an hour. It’s goal is to help your reader and give them a next action step to take to get the outcome they wanted when the got your shook.
If you have multiple topics or multiple reader demographics, write a shook for each.
Capuzzi developed shooks as a lead-generation and reputation-building tool for small businesses. Because a shook is short (1/5 or less the length of most nonfiction books), it is fast to produce. Because it’s short and aimed at your ideal customer or audience, readers are likely to finish it.
The Magic of Small Books first gives you an overview of shooks, what they’re for, and how they can benefit you. Capuzzi then provides a detailed blueprint and process for targeting, outlining, and creating your shook.